Lesley Cole

The Power of Nudging in Nonprofits: A Behavioral Economics Perspective

“Nudging” – a concept in behavioral economics – has been grabbing attention. The term, popularized by Richard Thaler and Cass Sunstein in their book ‘Nudge: Improving Decisions about Health, Wealth, and Happiness’, describes the subtle arrangement of choices or cues to help individuals make decisions aligned with their best interests. This concept, when applied to nonprofits, can potentially reshape donor behavior and heighten engagement. Let’s further explore ‘nudging’ and its practical implications for your nonprofit.

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An illustration of an envelope with money coming out of it

Direct Mail Isn’t Dead

In an increasingly digital world, the charm of direct mail might seem like it’s fading into the background. But let’s clear something up right away: Direct Mail fundraising isn’t just alive; it’s thriving!

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Grandma Dabbing

How old are your donors?

In the world of nonprofits, understanding your donor base is crucial. You might have often wondered – just what is the average age of a donor? The answer to this question holds vital insights, serving as a powerful tool that can shape your fundraising strategies.

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