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Data with Heart.
Marketing with Purpose.

Hey there! Jigsaw Analytics Group is where nonprofit dreams meet direct marketing expertise. Whether you're in the thick of a fundraising campaign, or simply wanting to refine your communication approach, we’re your go-to experts. (And, not to brag, but we've been told we're pretty fun to work with, too!)

We’re not just another direct marketing agency. We're your partner in amplifying the good in the world. We celebrate the tireless work nonprofits do and are here to supercharge it with data-driven strategies.

So, you’re thinking, "What's the big deal with direct marketing?” It’s the art (and science) of reaching out to your audience without a face-to-face interaction. You probably don't have the ability to meet with all of your donors in person. That's where we come in. From fundraising letters that increase donor giving, to engaging text message campaigns, we've got your back.

Direct Marketing Strategy

We work with you to understand your organization’s most important goals, challenges, and opportunities. With your priorities in mind, we develop a bespoke direct marketing communications calendar that fits your budget and internal resources. We then meet with you on an ongoing basis throughout the fundraising campaign cycle to provide you ongoing strategy and recommendations.

Marketing Execution

Perfect for small and mid-sized nonprofits. Let us help you bring your direct marketing ideas to life. Let us handle the copywriting, graphic design, vendor communications, project management (and inevitable troubleshooting) for you. We'll always be focused on your mission, vision, key audiences, and key areas of impact.

Data Services

Not only will you receive expert recommendations on how to segment your recipient lists, we’ll actually prepare your recipient lists for you! And that includes making sure your name formats are clean and consistent, and that your ask amounts are strategically chosen to maximize donor giving.

Advanced Reporting & Analytics

Benefit from campaign-year-end analysis with up to two 90-minute presentations, a weekly refreshed custom Power BI dashboard, and quarterly analysis check-ins. We also perform ad hoc analysis to ensure your pressing data questions are answered on a timeline that works best for you. You’ll receive ongoing data hygiene strategy recommendations, so your data gets and stays clean – because we all know how important clean data is!

Surveys

Dive deep into the minds of your community with our tailored survey solutions. From understanding your unique objectives to crafting the perfect questions and engaging outreach messages, we're with you every step of the way. Our team ensures your survey resonates, manages inbound queries, and collates invaluable insights. Once the responses are in, we diligently analyze the data and present comprehensive results, arming you with actionable insights to fuel your nonprofit’s next big move.

Website Design & Development

Your mission deserves a digital stage that's as unique and impactful as your cause. At Jigsaw Analytics Group, we transform your vision into a dynamic online presence. We start by understanding the essence of your nonprofit, then craft a website tailored just for you. From sleek design to robust back-end functionality, our team ensures your site not only looks great but performs seamlessly. Engage your audience, share your stories, and drive action with a custom-built website that elevates your digital footprint.

Trusted by

Hey, look! That's us!

Lesley Cole

Co-President

Campaign quarterback, thought leader, and former band geek.

David Gonzalez

Co-President

Whiz with numbers, analyst extraordinaire, and cooking show enthusiast.

Nicole Tordella

Manager of Campaign Strategy and Operations

Genie Bianchi

Manager of Data Strategy and Operations

Bartek Hejnowicz

Digital Products Designer

Bartek Makowski

Principal Engineer

Rilcy Newsome

Junior Data Analyst

Erin Smith

Marketing Strategy & Operations Associate

What People Are Saying

Data

Data Services for Shalom Austin

Jigsaw is the best! I’ve worked with Lesley and David off and on for a few years and absolutely love them! They understand the challenges we face at Shalom Austin as a combined Federation/JCC and have helped us clean up our database and create systems for efficiency. They are great thought-partners and provide a strategic approach to improving our workflow.

Shana Creeger (Annual Campaign and Corporate Partnership Director)
Data /Print

Digital Marketing and Brand for San Diego Hillel

Jigsaw has been an amazing partner in helping us redesign and envision opportunities for our brand to be more effective, cohesive, and dynamic. They are smart and come up with creative and effective solutions that are easy to implement. It’s a pleasure to work with them too!

Karen Parry (Executive Director)
Data

Database Implementation and Analysis for M2

Jigsaw Analytics Group helped us bring to life a database to support our growing operation. They listened, made recommendations, and built a system that is user friendly. We are very grateful for them and look forward to working with them in the next stages of our database and analysis work.

Heather Wolfson (Chief Operating Officer)

Let’s talk turkey.

We're always just a click or call away. Dive into the world of analytics and nonprofit marketing with a team that loves data and do-goodery almost as much as we love dad jokes and gourmet cheese (which is a lot). Got a crazy idea you're dying to try? Sweet, bring it on. We love a creative challenge. Let's work together to bring your vision to life!

What’s the difference between an introverted data analyst & an extroverted one?
The extrovert stares at YOUR shoes.

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